NellieSoo is a children's clothing line founded by Bo, a designer and mom based in New York City. After graduating from Parsons School of Design, Bo spent 19 years designing womenswear at brands like Club Monaco and Tory Burch. In 2019, she stepped away from the fashion industry to focus on raising her daughter, Nellie—and began sewing all of her clothes by hand.
What started as a personal project for her own child slowly grew into NellieSoo: a small-batch brand rooted in playfulness, care, and thoughtful design. Every piece carries a sense of warmth and nostalgia, inspired by Bo’s Korean heritage and her love for reimagining everyday textiles.
